Mixed Analysis (Mix Method) of the Relationship between Subjective Norms and Intention to Quit Smoking in the North Cimahi District Area Cimahi City

Abstract

Introduction: Smoking can be deadly in many forms. The impact of smoking can affect almost all organs of the human body. The smoking habit can disrupt health and reduce quality of life. Various programs from WHO and also the Ministry of Health to control smoking cases, but the results cannot yet be seen significantly, smoking cases are increasing and efforts to stop smoking are still being made. This research aims to analyze the relationship between subjective norms and intention to quit smoking in the North Cimahi sub-district, Cimahi City. Methodology: The method used in this research is mixed methods. This research uses a sequential exploratory design type. The research subjects for the qualitative approach were active smokers, their families, 3 health cadres each. Meanwhile, for research using a quantitative approach, the population was 42,128 people with a sampling technique using Cluster Random Sampling. Cluster random sampling so that the total sampling was 53 people. The qualitative research instrument used in-depth interviews, while the quantitative research used questionnaires and statistical analysis using Chi-Square. Conclusions: The results of this research are that there is no relationship between subjective norms and the intention to quit smoking in the North Cimahi sub-district, Cimahi City. It is hoped that the realization of concern between individuals and the environment needs to be increased in society itself. Mutual support for the realization of positive behavioral changes among the community itself.